Bengaluru, India · Head of Marketing at CallHippo

Manish Kumar Nagar

Head of Marketing AI-Powered B2B SaaS Marketing

I turn marketing budgets into pipeline and self-serve revenue, and build the AI systems that make the team faster.

Connect on LinkedIn Download résumé

Key wins

  • $54K → $84K

    Quarterly pipeline, Q1 to Q2

  • +27%

    Self-serve new MRR

  • $6M

    Budget managed at 10x+ ROAS

  • 800+

    Leads from the ROI Calculator

  • ~1,000

    Weekly visits from AI search

  • 30–40 hrs

    Saved every month by automated reporting

About

An AI-powered B2B SaaS marketing leader with ~10 years of experience and a software-engineering foundation.

As Head of Marketing at CallHippo since March 2026, I own end-to-end marketing (paid, SEO/AEO, product marketing, web, lifecycle and brand) with a ~$1M annual budget and a team of ~8 (up to 13 managed), and I'm accountable for self-serve revenue. I grew quarterly marketing pipeline from $54K (Q1) to $84K (Q2) and drove steady 2–4% month-over-month self-serve MRR growth.

I build AI-enabled marketing systems that lift pipeline and cut manual work. Before CallHippo I managed a $6M performance budget at 10x+ ROAS, and I'm an AVA Digital and MARCOM Gold award winner.

  • AI-Led Growth Systems
  • Demand Generation & Pipeline
  • PLG / Self-Serve Growth
  • Budget Ownership & Unit Economics
  • Brand & Positioning
  • Sales–Marketing Alignment
  • Team Building & Leadership
  • Marketing Analytics & Attribution

Selected case studies

CallHippo, 2026. Each one ends in a number the business tracks.

Deck Composer editor with the Deck Library panel: Sales, Outcome, Affiliate and industry modules plus brand collateral such as LinkedIn banners and email signatures

Sales enablement · AI tool

Deck Composer

$150K+ assisted pipeline

Problem
Account executives needed a pitch tailored to each prospect, without rebuilding material for every call.
What I did
Led the build of an AI-powered deck-building tool for AEs. A 5-question compose flow assembles a tailored deck automatically. A searchable library holds Sales, Outcome, Affiliate and industry modules plus brand collateral (LinkedIn banners, email signatures and more), and AEs can present or download straight from the tool.
Outcome
$150K+ in assisted pipeline.
New CallHippo homepage hero: 'More Conversations. Less Chaos.'

Brand · Web · CRO

New website & brand refresh

~2% → ~3% homepage conversion

Problem
The brand and website needed to carry an AI-powered product story and give buyers more proof.
What I did
Led the brand-system refresh: new visual identity, messaging and website rollout, plus customer testimonials and case studies to support sales.
Outcome
A homepage A/B test lifted conversion from ~2% to ~3%.
Exit-intent survey on the pricing page: 'What's holding you back?' with five answer options

Conversion · Pricing page

Exit-intent survey pop-up

5.4% → 8.2% landing-page conversion

Problem
Visitors leaving the pricing page without starting a trial, and no record of why.
What I did
Paired landing-page optimisation with a three-step exit-intent survey that asks “What's holding you back?”: plan fit, a missing feature, price, still comparing, or something else.
Outcome
Landing-page conversion rose from 5.4% to 8.2%.
CallHippo connect-rate ROI calculator, step 1: business profile inputs with industry benchmarks

Screens show sample inputs for illustration.

Demand gen · Interactive tool

ROI Calculator

800+ leads generated

Problem
Buyers want to see the value in their own numbers before they talk to sales.
What I did
Launched a connect-rate ROI calculator: three quick steps (profile, features, results) with industry benchmarks and a before-vs-after view, and the full report unlocks with work details. It's also linked from inside Deck Composer, so AEs use it in live deals.
Outcome
800+ leads generated.
Try it live

Sales–marketing alignment

SDR LinkedIn brand programme

20+ SDRs

personal brands run by my team

How

My team ran LinkedIn presence for 20+ SDRs, building their personal brands, driving website traffic and lifting LinkedIn conversation rates. Sales and marketing were aligned on shared OKRs.

AI builds

Systems I built or led, so the team ships more with less manual work.

  • Built

    MeetingBrain

    An AI meeting-intelligence system that turns calls into decisions and action items.

  • Led

    Deck Composer

    AI-powered deck-building tool for AEs: a 5-question compose flow, a modular library and brand collateral. See case study

  • Led

    Battle Cards

    A competitive battle-card tool that gives sales reps instant competitor positioning.

    Preview coming soon

  • Led

    Marketing Command Center

    A single dashboard unifying pipeline, spend and channel performance for real-time decision-making.

  • Led the team · built the reporting

    AI marketing stack on n8n

    Content, social/design, Reddit and WordPress page bots on n8n, plus automated reporting I built that saves 30–40 hours a month.

    • Content
    • Social / design
    • Reddit
    • WordPress pages
    • Reporting

Career

Most recent first. From software engineering to leading marketing.

  1. Mar 2026 – Present

    Head of Marketing

    CallHippo

    Own end-to-end marketing with a ~$1M annual budget and a team of ~8 (up to 13); accountable for self-serve revenue. Self-serve new MRR up ~27% (Q1 to Q3); self-serve now drives ~60% of new customers.

  2. May 2024 – Mar 2026

    Digital Marketing Manager

    Simplify Healthcare · Remote

    Led a team of five; delivered 1,800+ MQLs, including 600+ from VP/C-level personas, while cutting CPL by 25%. Led Connect 2025 for +30% YoY registrations.

  3. Dec 2022 – Apr 2024

    Digital Marketing Manager

    Saadia Group (New York & Co. / Lord & Taylor / Fashion to Figure)

    Managed a $6M performance marketing budget at 10x+ ROAS; grew organic traffic 30%+ and improved conversion rates 12% through structured A/B testing.

  4. Aug 2021 – Nov 2022

    Marketing Manager

    Inference Labs · Bengaluru

    Led a team of 5 on growth for a Converse AI SaaS platform: 30% bi-annual revenue growth and 8x new-user growth.

  5. Jun 2020 – Aug 2021

    Marketing Consultant & SEO Expert

    Designerrs | UI UX Design Lab · Bengaluru

    Rebranded the company from logo to website; +36% ROAS on Facebook and Google ads.

  6. Jul 2019 – Jun 2020

    Marketing Specialist

    Stealth AI Startup

  7. 2014 – 2019

    Early Career — Engineering & Sales Roles

    Software engineering, sales engineering and sales & marketing roles

Awards

2025 AVA Digital Awards and MARCOM 2025 Awards

Integrated Marketing Campaign, Connect 2024

Also led company award applications: INC Best in Business, BIG Best in Business, Fortune America’s Most Innovative Companies, Financial Times America’s Fastest-Growing Companies.

Skills & tools

Expertise

  • Performance Marketing (Google, LinkedIn, Meta, Bing, ChatGPT Ads)
  • SEO & AEO/GEO
  • ABM
  • CRO & A/B Testing
  • Lifecycle & Marketing Automation
  • Product Marketing

Tools

  • HubSpot
  • GA4
  • GTM
  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • Ahrefs
  • Looker Studio
  • n8n
  • WordPress

Education

MBA, Marketing · Sri Sri University, 2021
BE, Information Technology · New Horizon College of Engineering, 2016